Vision : Constructing the position fixed in A (country) market for "COMMODITY (SERVICE)" for long time basis
Goal : a) Market Entry
b) Constructing Coopeartion with business partner for long time basis
c) Building the Effective Strategy
A) General Economic Situation in A Market
- GDP (Gross Domestic Product)
- Total Population
- Mainly City Population
- Consumer Price Index (CPI)
- Exchange Rate Movement on its Market Currency vs Your Currency
- International Balance of Payments
- Trade (Export and Import)
- Summarizing Current Economic Situation
a) Economic Trends
b) Economic Policy
c) Structual Problems
B) Market Statistics and Law Relative to "COMMODITY (SERVICE)"
- Total Annual Sales in the Industries
- Movement of Total Sales in the Industries Year by Year
- Import Statistics Country by Country & Year by Year
- Duty Tax
- Laws for Market Entry/Development
b) Attention Matters
c) P/L (Product Liability)
d) Recycle Law etc.
C) Market Trend
- Current Needs Trend
- History of Needs etc.
D)Competitive Products (Services) to "COMMODITY (SERVICE)"
- Sales (Distribution) Place
- Product's (Service's) Characters
- Positioning in the Market (Positioning Map)
- Other tactics etc.